by Jeff Irvine | Jun 18, 2022 | BUSINESS, MARKETING
When it comes to the success of your business, it is important to make sure that you are giving it as much of a chance as you can. A big part of that is making sure that you are pulling out all the stops with your marketing. When you can find unconventional marketing...
by Jeff Irvine | Jan 26, 2022 | BRANDING, BUSINESS
Establishing your brand with young consumers can pay off in many ways. Younger buyers tend to be more open-minded about new products and companies. Often, they haven’t firmly formed their preferences, and creating brand loyalty among the young generations can earn you...
by Jeff Irvine | Dec 29, 2021 | BUSINESS
As a business owner, you have the privilege and burden of hiring employees that will be an important part of your business, not only as team members but as the face of your company. If you are wanting to grow your business and add to your team, there are a lot of...
by Jeff Irvine | Nov 23, 2021 | ADVERTISING
When people think of an item or service, your goal as a business owner is for their minds to go right to your brand. There is great power in brand awareness. People go to the brands they are familiar with, even if there are more inexpensive options. You can create...
by Jeff Irvine | Nov 9, 2021 | MARKETING
Everyone goes into business hoping to succeed, to make a profit, and build wealth. No one goes into business hoping for growth to stagnate, or worse, die off. Sometimes things happen though. The economy shifts, markets change, and consumer priorities are altered....
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