SUCCESS IN MARKETING = UNDERSTANDING PLATFORMS Content Marketing • SEO • Google My Business • Social Media • Direct Mail 1. CONTENT MARKETING.Content Marketing is one of the most effective ways for long term brand awareness. Content...
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5 Marketing Strategies & How To Use Them
3 Signs You Might Need to Reevaluate Your Operating Practices
Decreased Production When a marketing strategy doesn’t bring profitable results, you want to change it. The same goes for operating practices and production levels. Quantity of output may ebb and flow, but a trend toward decreased production is...
Google Grant For NonProfit Organization – Google Ads
Steps To Get Your $10,000 Google Grant For NonProfit Organizations Google currently works with more than 50,000 nonprofits across more than 50 countries. Google Grants for non-profit organizations help funnel your message through text based Google Ads....
Search Engine Optimization Explained By InnoVision SEO & Marketing
Knowledge Is Power With Search Engine Optimization Jeff IrvineFounder – InnoVisionjeff@innovisionsites13.sg-host.comSacramento 916-662-7491Petaluma 707-981-7272 InnoVision is a full service digital agency that provides internet marketing services, Search...
How To Choose The Best SEO Company
Here you'll find some simple tips to make sure you're choosing the best SEO company for your businessUnfortunately there are hundreds of SEO companies in your region, how do you go about find the right one for you? You need to have confidence and trust in...
7 Tips on Dealing with Negative Reviews
Bad Reviews Don't Equal Bad Business If your business has received a bad review, it is important to remember that this is not necessarily a reflection of your business as a whole. All employees, customers and other stakeholders can have a bad day or...
Did Your Homepage or Website Disappear from Google Recently?
Did Your Website Disappear From Google's Index? Here's How You Fix It. On April 4th, 2019, we noticed that some of our clients placement disappeared from the top of Google. As we looked down the SERP on Google, I noticed that the internal...
Common SEO Mistakes
Common Mistakes Beginners Commit and How A SEO Company Helps Lessen the Risks Many startups and other small businesses jump into SEO without the right knowledge and experience. This could reduce the opportunity of achieving a great web traffic and high...
Is Your Website Costing You Money or Making You Money?
Not Investing In Your Website Can Cost You MoneyIs your website working for you...or against you? Knowing when it's time to redesign your website is a delicate balance. Waiting too long can cost you money from lost leads, doing it too often is simply a...
Is Facebook Advertising Right For Your Business?
With All The Excitement, Is Facebook Advertising Right For Your Business? Facebook is Social Media and Social Media is Facebook. Any new social media website strives for the engagement that users have with Facebook. Facebook.com is the third most visited...
Removing Fake Reviews From Google, Do You Have Fake Reviews?
Don't Let Fake Reviews On Google Ruin Your Reputation, Take Action Take action and manage your brand so your reputation is the best it can be. Time and time again we've all experienced a fake review about our business. While this can harm our...
4 Things That Will Destroy Your Business Reputation
Ignoring Social Media Social media is a real-time barometer of how your business is performing, given that people can post their feelings instantaneously. Social media can be a positive, but when there are gathering storm clouds above your business in this...
Internal Branding Vs. External Branding: What Business Owners Need to Know
External Branding is Customer-First External branding is the way that your customers see your business. It can be loosely defined as the sum of all of your marketing efforts and customer-facing activities. In other words, businesses must live up to their...
SEO Factors in 2019, What To Pay Attention To For Your SEO Campaigns
SEO In 2019 Will Be More Important Than Ever, The Game Is Changing As each year passes, Google continues to grow and dominate the search space. 2019 is no different, here's a list what you need to know about your SEO campaigns in 2019....
Your Guide to Effective Marketing Techniques
Developing effective marketing techniques can be quite challenging at times as there is a lot of information you need to arm yourself with. Conducting the proper research and working with the right individuals can go a long way toward helping you develop an effective...
What Does Your Brand Say About You?
What Impression Are You Making?Building your brand online doesn’t have to be complicated. As they say, first impression is everything. Nothing is more true when it comes to your brand. Online it’s even harder to come back from a bad first impression which...
Are You Using Dynamic Number Insertion Call Tracking? If Not, Why Not?
First, Let’s Start With What Dynamic Number Insertion Call Tracking? Dynamic Number Insertion (DNI) is advanced call tracking technology. Previously call tracking was designated to stand alone numbers, similar to how the Yellow Pages provided different call tracking...
4 Reasons You Should Always Be Hiring
Running a small business of your own is often a rewarding yet challenging venture. One of the most critical challenges faced by smaller companies is having the right employees. Some of the best employee hiring tips can help improve how your company does business. With...
How Do I Target Qualified Leads on Social Media?
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What’s Happening With Facebook Ad Targeting, What You Need To Know
Facebook Ad Targeting Is Changing, Are You Prepared? Big Changes Are Coming To Facebook Ads, How To Convert Patients & Customers Into Leads Moving Forward Months ago Mark Zuckenberg spoke in front of Congress about privacy issues resulting from how the...
What Can My Business Do to Make Itself More Accessible to the Deaf Community?
Interpreting sign language for deaf or the hard of hearing helps for open communications, and in the U.S., it's regularly legally required. In 1990, the Americans with Disabilities Act set into place measures to forbid discrimination due to someone's disability. The...
3 Examples of Phenomenal Brand Videos That Communicate Their Company’s Mission
Video advertising is one of the most important forms of marketing for any type of business. In comparison to other forms of static advertisement such as billboards or photos, videos have the ability to catch and hold a viewer's attention for a longer period of time. ...
Getting the Most Out of Sales Leads
Sales leads are essentially potential customers, whether individuals or organizations that express interest in your services or goods. Many businesses today have extensive lead generation programs, ranging from advertisements to referrals. However, what most business...
Moz, Majestic, or Ahrefs – Which is Best?
When it come to choosing the right business website analytics software, the options in today’s world are truly endless--to the point where it can actually be a bit overwhelming. You want to get the best view of how your website is doing, but you also don’t want to be...
How Your Office Design Is Important To Your Business’ Brand
Your office is a crucial part of your business. The right office setup can help you accomplish goals, feel better, and promote an attitude among your team that lets you stand out in your marketplace. If your office is not up to par, you are leaving opportunity and...
How User Behavior Affects Search Rankings
Basic search engine optimization (SEO) tactics, like using strategic keywords and including important metadata on each page, are still important. But it's ultimately the way users behave when visiting a website that will determine its visibility on search engine...
How Employees Build Your Business’ Reputation
Employees are crucial to every business, and it's not just because of the specific job tasks that they do. They also help to build a business's reputation in these ways: 1. Representing the Business in Customer Service The way that employees treat clients will shape...
4 Things Your Business Needs Right Now
There are a lot of components that contribute to the success of a new business; some of them are in your control as a business owner, and some of them are not. Many times, the things your business needs right now isn’t so obvious. If you’re not exactly sure where to...
4 Additions to Your Business That Will Make Your Employees Happier and More Productive
Growing job opportunities means that the most desirable candidates will often have multiple offers on the table at any one time. This is true for both new hires as well as current employees. Yes, offering vacation time and healthcare benefits is a good start to keep...
How to Prepare Before Meeting with Investors
For a new business owner, meeting with investors can be a supremely important event. If you want that event to go well, you need to be sure you're prepared to impress the people who have put money into your business. Here are three ways you can get ready for a meeting...
4 Reasons Why You Should Never Write Fake Reviews for Your Product
Most business owners acknowledge that fake product reviews are a form of fraud. Yet a lot of them ignore this fact and use fake reviews behind the scenes to make their products appear highly-rated to attract more interest and sales. When a manufacturer or retailer...
How To Harness LinkedIn To Boost Your Start-Up Business
ProspectingYou don't just have to use LinkedIn to find partners or investors to work with. You can also go to your customers directly. This is especially true if you work in the b2b space. By lining up your customer list with LinkedIn profiles, you could...
5 Reasons to Continually Monitor Your Online Performance
In the modern society, blogs, websites, and other online platforms have become an integral part of many businesses. People rely on the knowledge and information that they acquire from the internet. Therefore, whether you are running an online business or a locally...
What to Include on your Business Launch Checklist
We live in the best time in human history for entrepreneurs. Starting a business is less of a challenge than it was decades ago. On the other hand, the enormous amount of choices, from buying software to hiring marketers, makes it hard for professionals to know where...
How to Promote Your Job Offerings to Better Applicants
When it comes to hiring, the better the applicants you have to choose from, the better employees you will have once final decisions are made. It is a far better problem to have several excellent candidates to choose from, than picking the best of a handful of mediocre...
How Quаlіtу Wеb Dеѕіgn Аnd Development Can Іnсrеаѕе Brаnd Аwаrеnеѕѕ
Create Brand Awareness & Grow Your Business Evеrу year, thе wоrld'ѕ рорulаtіоn grows, buѕіnеѕѕеѕ арреаr frоm nоwhеrе, thе news іѕ ѕрrеаdіng wіth thе ѕрееd оf the lіght, аnd іntеrnеt іѕ bесоmіng аn оrdіnаrу thing thаt nо оnе саn live wіthоut. The Internet is...
Local Search Engine Optimization (SEO). Where To Start
Local Search Engіnе Oрtіmіzаtіоn (Local SEO) in Sacramento & Petaluma. Whаt dоеѕ a local search engine optimization hаvе tо gіvе ѕееmѕ tо bе a frequently asked questions. Bеfоrе thе lосаl SEO аrrіvеd оn thе ѕсеnе, the wеbѕіtе hаd tо bе rеgіѕtеrеd,...
Why SEO May Be Best For Your Business
SEO – How Can It Grow Your Business? Basically, SEO is the bread and butter of every business marketing. It doesn’t matter whether you have a blog, website or just a product; you can’t expect it to do good if you don’t have good SEO. So, what exactly can SEO do? The...
Are You Looking To Start Selling Products Online?
Whу Internet Marketing Works for Selling Products Yоu mіght аѕk уоurѕеlf thеѕе quеѕtіоnѕ. Whу dоеѕ іntеrnеt marketing wоrk? Whу is online mаrkеtіng аѕ рорulаr as food dеlіvеrу? аnd What mаkеѕ іntеrnеt marketing attractive? Ovеr thе уеаrѕ іntеrnеt mаrkеtіng hаѕ truly...
Are You Looking To Move Away From Traditional Advertising Into Internet Marketing?
Whу Internet Marketing Works Yоu mіght аѕk уоurѕеlf thеѕе quеѕtіоnѕ. Whу dоеѕ іntеrnеt marketing wоrk? Whу is online mаrkеtіng more popular than traditional advertising? аnd What mаkеѕ іntеrnеt marketing attractive? Ovеr thе уеаrѕ іntеrnеt mаrkеtіng hаѕ truly bесоmе a...
Why Social Media Should Be Part of Your Advertising Strategy in 2018
Why You Should Start Advertising on Social Media in 2018 Social media is one of the most dominant platforms in the world today. According to Statistica: The Statistics Portal, 81 percent of U.S. citizens have a social media profile. That’s 261.71 million Americans....
SEO Predictions in 2018, What’s New and What To Keep Your Eye On For SEO in 2018
What is New for SEO in 2018? SEO is a fast-changing technology. As we enter 2018 (with renewed hope and vigor, of course), there are several existing and emerging SEO trends that we need to watch out for. Some trends that started a year ago are likely to come into...
A Beginner’s Guide to Building SEO Backlinks the Right Way
Link Building Is Still Important If You Want Top Placement Many business owners can relate to the challenges that come with trying to grow a business. These individuals have to keep up with daily operations while also serving as sales reps to guarantee that the...
Where Is Google Local Search Heading?
What's Happening With Google's Local Search? Do I Have To Pay For It? Google's Local Search or map listings as some refer to it is inevitably going to change. We've seen the evolution of local search fluctuate from 7+ to 5 to 3 results shown on the first page of...
InnoVision Opens 2nd Office Location
Now Serving all of Sacramento! Located in downtown on the 700 block of K Street of Sacramento, InnoVision has officially opened our newest location. At InnoVision we strive to provide the best possible customer service, the Sacramento location will allow us to meet...
CRO For Websites…What Is It?
First we need to define what CRO is as it pertains to website design & development. CRO or Conversion Rate Optimization is the process of systematically designing and developing a website that will convert more visitors into leads. The correct design and structure...
New Build or Facelift with WordPress Website
Should you rebuild or revamp your website? This is a question that most businesses face often. While we suggest changing your website every two years, we know more often than not it's every 4-6 years. When that time comes though, do you really need to have a complete...
Where Should You Advertise If You’re A Local Business?
What are the best advertising solutions for a local business This is a question we get approached with often, where should I spend my marketing budget? Unfortunately without knowing the backstory, it is very hard for us to give a business owner advice. Two vital...
Why Is Spam Traffic Such As Social-Share-Buttons Showing Up In Your Google Analytics?
Spam Traffic from Social-Share-Buttons, Floating-Share-Buttons, Social-Buttons and more. If you pay close attention to your Google Analytics you've probably noticed that you referral traffic looks impressive. If you take a closer look you'll notice referring websites...
Is Yelp Important? Should You Pay Attention To Your Yelp Page?
How important is Yelp? One word, "Very". Regardless of your views on Yelp either professionally or personally...Yelp is here to stay, their mystified review filtering process and all. Yelp, If not the top, one of the most important review sites for any business in any...
Google SERP Changes, Updates Local Search Results
Google updates local search results for desktop and mobile searches. This week Google quietly rolled out an update to how their SERP (search engine results page) displays. What does this mean for local businesses? This will benefit some business more than others. If...
Google Panda Update 4.2 Just Released
Google announces a refresh to Google Panda on July 18, 2015 This latest update marks the 28th official update to Google Panda since its original release in February of 2011 and the first one since September 2014. With the release of Google Panda 4.2, you probably...
Content Writing For SEO In 2015
How Times Have Changed For SEO Content Writing Content writing techniques continue to evolve as quickly as Google updates their algorithm. Is content writing important for placement on the search engines? Yes, more now than ever before. If you are a involved in the...
Must Have Website Elements For A Small Business
Essential items your website should have in 2015. When it comes to your website, often times the simplest items are often overlooked. Here are 10 must have items for a local business website. Let's face it, there are more than 10 must have items for a small business...
Should You Continue To Invest In The Yellow Pages?
A question every local business owner asks themselves each year...Should I continue to invest in the Yellow Pages? Short answer yes, but let me explain. There are a lot of marketing and advertising companies that may disagree but there is still value in the yellow...
Does Your Business Need SEO? What Should You Do…
Does your business really need SEO? Where should you invest your marketing dollars? This is a question that every local business owner asks themselves. 5 years ago, SEO was just an afterthought. Business owners weren't entirely convinced that SEO or working with a SEO...
Google Plus Local Listing Issues…Even Google Makes Mistakes
Having Google Plus Local Listing Issues? Just because you're having Google Plus Local listing issues, don't immediately assume you're to blame. Our first suggestion is to read through the Google Plus guidelines (Google Places Quality Guidelines), if you've identified...
SonomaCountyGolf.com’s 1st Annual Chip in For Charity Golf Tournament
SonomaCountyGolf.com's 1st Annual Chip in For Charity Golf Tournament, Sonoma County CA. InnoVision is proud to be a main sponsor at SonomaCountyGolf.com's first annual golf tournament in Petaluma, CA. SonomaCountyGolf.com's recently re-launched their new website, a...
SEO – Is Link Building Dead?
Is link building dead? A question I'm asked to answer on average, once per week. Short answer is no. Link building is not dead, it's only changed. Google's algorithm still relies heavily on links as one of its SEO ranking factors. As an SEO Company, it's...
Google Launches Google My Business
Google Launches New Feature For Local Business Owners If you're a SMB, more than likely you've heard of Google Business Listings. Their business listings just like every other technology has evolved over the years; in not only the features and offerings but also the...
Google Rolls Out Panda 4.0 Update
Google Rolls Out Major Update To Panda Algorithm Matt Cutts, head of Google's Webspam team announced on Twitter that Google has released Panda 4.0. Google's Panda algorithm was designed to target poor quality content websites and prevent them from displaying in...
Why InnoVision Chooses To Build Responsive Websites Over Mobile Websites
One Website. Any Device. Why we choose to build responsive websites over mobile websites. The debate has and continues to go on about whether to program responsive or build a mobile website. As a leading web development firm that continues to evolve and develop...
Social Media vs Social Networking
Social Media vs Social Networking - There Is A Difference Yes, there is a difference between social media and social networking. Both are very effective uses when pursuing internet marketing. Unless you have been living under rock, you've certainly heard of social...
More Customer Reviews – Why Customer Reviews Are So Important
Why You Want More Customer Reviews If your business provides a product or service, acquiring more reviews should be a top priority. Reviews from your customers are important...really important, they can make or break a company in today's world. Your personal feelings...
Marketing & Advertising, What Should You Invest In?
When it comes to marketing, where should you spend your time, energy & money? As we come to the end of the fourth quarter and into the first of the 2014, you should already be planning your marketing for the year. Your budget should be set and have a put...
The Pitfalls of Hiring a Website Development & Online Marketing Company; as told by a small business owner
A Small Businesses Owners Struggle To Find The Right Web Development Company & Why They Chose InnoVision It is our hope with this letter, to document and describe the extremely challenging times our company has endured trying to find a reputable website and...
Mobile Website Design | Responsive Web Design
Mobile Website Design by Santa Rosa Agency InnoVision Mobile website design has been a hot topic for years now, alone in Santa Rosa (where we're based), you'll find many different opinions as to what you should do when it comes to mobile website design. In years past...
How To Delete More Than 50 Emails In Gmail At One Time
Deleting more than 50 emails in Gmail made easy If you use Gmail, I'm sure you've had this issue. Deleting more than 50 emails at one time from your gmail inbox. As you can imagine, if you're not religious about deleting emails or filing them into multiple folder, you...
Google or Yelp? Where To Send Your Customer Reviews
Customer Reviews, we all know they are important but where should I focus my energy? In survey completed by Dimensional Research 90% of respondents confirmed that they read online reviews and positive reviews influenced their buying decision. In the same survey, 86%...
Google Analytics – Features You May Not Be Aware Of
If you use Google Analytics you've noticed there is a lot of data to mine through. More often than not you spend that majority of your time looking at the interesting things either weekly or monthly. You may look at data such as visits, time on site, traffic...
What Is The Best Time to Post to Facebook, What to Know…
What is the best time to post to Facebook? This is probably one of the most common questions in our industry, "When is the best time to post to Facebook?" Up until now there hasn't been a true way to identify the correct time unless you spend many hours...
Call To Action, What is it & What does it mean?
If you've developed a website or advertised in the last decade you've probably heard the term "Call-To-Action", but really what does it mean? We're here to tell you and explain the purpose, importance and need for a call to action not only on your website but in your...
InnoVision Joins Google Through Google Engage Agency Program
Google has accepted InnoVision Biz as a partner in their Google Engage Agency program. What is Google Engage? Google Engage is a partner program that Google developed for internet marketing companies and ad agencies. This program allows agencies such as InnoVision Biz...
Local Search Factors, what you can do to help your placement on search engines
Local Search Engine Optimization has been around for a number of years but continued to become harder and harder for businesses to compete and maintain the presence without hiring a local search company with the expertise of local SEO factors. With the algorithm...