by Jeff Irvine | Aug 9, 2019 | BRANDING
Utilize Local SEO Getting your website noticed by your local customers depends on using the right localized word combinations. However, nowadays, the success of your website’s local SEO also depends on factors, like online reviews of your business, local content, the...
by Jeff Irvine | Jun 18, 2019 | BUSINESS
Decreased Production When a marketing strategy doesn’t bring profitable results, you want to change it. The same goes for operating practices and production levels. Quantity of output may ebb and flow, but a trend toward decreased production is something to be...
by Jeff Irvine | Apr 14, 2019 | REVIEWS
Bad Reviews Don’t Equal Bad Business If your business has received a bad review, it is important to remember that this is not necessarily a reflection of your business as a whole. All employees, customers and other stakeholders can have a bad day or moment. This...
by Jeff Irvine | Feb 13, 2019 | REPUTATION
Ignoring Social Media Social media is a real-time barometer of how your business is performing, given that people can post their feelings instantaneously. Social media can be a positive, but when there are gathering storm clouds above your business in this realm, they...
by Jeff Irvine | Jan 29, 2019 | BRANDING
External Branding is Customer-First External branding is the way that your customers see your business. It can be loosely defined as the sum of all of your marketing efforts and customer-facing activities. In other words, businesses must live up to their...
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